Last month, I’d mentioned that “Inside the Mind of Leonardo 3D” was pushed back in its limited release at U.S. theaters. A number of updates are up on the promotional Facebook page for the documentary’s rollout beginning December 19th. There’s the split face poster with a list of the new screening dates and more cities in the mix, all additions that make the delay worth it.
The other development is that Submarine Deluxe and History films, the companies behind the U.S. release, put out an official trailer, also included below:
Having viewed some other clips about the documentary, I’m not exactly sure what to make of this trailer. The marketing and editing team could have picked better “real world” clips to showcase, instead of aiming for an intentional provocative angle that runs the danger of falling a little flat. I’m referring in particular to the photo booth sequence, which just feels a bit gimmicky here. Slapping a sexy bit here and there in a promo isn’t exactly anything new, an approach that directly counters the purpose of the project: to present Leonardo’s work in a way that’s never been done before.
It’s enough to let Leonardo’s sketches (enhanced with the stereoscopic effects) and Peter Capaldi’s monologues stand alone, maybe with a few more of the majestic and awe-inspiring bird’s-eye views of the Italian landscapes. Leonardo’s detailed sketches and his own words are more than sufficient enough to have impact on audiences. I encourage you to peruse other previews and materials on the project so you can see what I mean.
A few days ago, the “Doctor Who” team posted a video of Peter Capaldi in “Questions from the TARDIS Tin” as part of the DVD launch for the eighth season of the popular show. Submarine Deluxe and History Films seem to have taken a page from the BBC’s game plan (or it’s just a coincidence). It was a very smart move for them to put out a tweet to request questions for Capaldi. The first videos are already up on the Facebook page and a new one will be uploaded every day. It’s very telling to see that Peter Capaldi himself is involved in supporting this venture.
If you’re interested in news about where you can view Leonardo da Vinci’s artwork in the United States, stay tuned to my blog. In one case, you don’t have to wait for a special exhibition from overseas!
To follow the official Twitter page for this documentary, check out @daVinciMovie.