The beloved characters of “Frozen” will be returning next year in a special animated short, to be screened right before “Cinderella.” The special is aptly named “Frozen Fever” because unless you’ve been off the network, you’re well aware of the popularity of the 2013 film that started it all. It’s a surge that brought the “Frozen Sing-Along” only months later and to this day, still has adults and kids singing “Let It Go.” The good news broke today on Disney Insider, which hints that Elsa’s powers may wreak havoc at Anna’s birthday party.
One wonders if the move by Disney is a means of attracting more people to “Cinderella.” The live-action project is directed by Kenneth Branagh and stars Downton Abbey’s Lily James in the iconic lead role. The Downton connection may be a good enough draw here for some. On the other hand, marketing “Cinderella” and “Frozen Fever” together is a tactic that might prove more effective. I’m always wary when the movie trailer exceeds two minutes (this one clocks in at a whopping 2:41). The events in the preview also seem to flow chronologically for the most part, practically giving the entire film away. Compare that to last year’s “Maleficent,” which hits a minute and a half and two minutes respectively for its trailers, yet it still left a lot of room for guesses. A mere difference in length of thirty seconds to a minute is enough to leave you wondering (even just briefly) whether you should just wait for the film to come out on DVD or Blu-ray.
Let’s get back to the more exciting news of the day. Just this past Sunday, the waves lit up when Idina Menzel said that a Frozen sequel and musical “were in the works.” However, she’s since clarified that she “assumed” the projects were going on, reflecting her confidence in the popular franchise. For now, we all know we’ve got a case of “Frozen Fever,” so hang on for the remedy, which arrives in theaters on March 13, 2015!