TV Review: ‘Un-Tag My Heart’ Hardly Stirs a Flutter on ‘Selfie’

Caution: This review contains spoilers.

“Selfie” is a comedic take on the world of social media, a platform that dominates such a large chunk of our lives. Eliza Dooley (Karen Gillan) is out to rebrand herself with the help of Henry Higgs (John Cho). She understands that she needs to connect in person and make real friendships instead of virtual ones. However, actually following Henry’s advice is quite a challange for Eliza when she’s so wired on posting photos about everything in her life.

This evening in “Un-Tag My Heart,” Eliza is rather distracted by her new fling with Freddy (Giacomo Gianniotti). She tells him that he should be the next president of their sales company. Henry is bewildered by her desire to be the next first lady (of the company), explaining that she’s moving too quickly on that “relationship.” Eliza holds off on her Freddy fixes by trying to join a book club run by her coworker, Bryn (Allyn Rachel).

Social media can have an impact on your attention span, so Eliza only read 8 pages of The Curious Incident of the Dog in the Nighttime. (One also wonders constantly about her intelligence in this show.) Meanwhile, Henry gets sucked into the world of Facebook after everyone scoffs at him for not having a profile yet. This “crack” addiction causes him to put an embarrassing tag on a photo of a breastfeeding ex.

“Selfie” is an utter travesty, if I may speak candidly. It’s great that she is looking to land other roles following her successful venture with the hit series “Doctor Who.” However, I’m puzzled why she would take the role of Eliza here. “Selfie” comes off as vapid in plot and dialogue. I gave a small chuckle during one part this evening, when Henry added his first Facebook friend: his mother. It’s difficult to take Henry seriously as a coach for Eliza because of his cynicism but also due to his lack of experience with social media. To work in marketing these days, it’s nearly always expected that one has familiarity or experience with social media, whether through personal or company accounts.

So how is the prognosis for the new comedy? Not very good. According to TV by the Numbers, the probability that the show will be renewed is low. You’re probably better off throwing a book club meeting during that time slot. For your first book, read the Bernard Shaw play Pygmalion. (Eliza Dooley and Henry Higgs come from Eliza Doolittle and Henry Higgins.) I promise you’ll make it past page eight and that you will laugh more.

“Selfie” airs Tuesday evenings on ABC at 8|7c.

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